What It Does:
This Wella Professionals Koleston Perfect ME+ 55/0 Light Brown Intensive Pure Naturals hair colour delivers a rich and natural light brown shade with balanced depth and radiance. Designed to offer full grey coverage and reduce the risk of hair dye allergies, it ensures vibrant and reliable results with less damage over time. Powered by ME+ and Pure Balance Technology, it protects hair quality while achieving even tone distribution from root to tip. It is ideal for professional colourists seeking precision and consistent results.
Why You'll Love It:
You’ll love the intense, radiant finish and long-lasting colour vibrancy this shade offers. Ideal for clients who want a natural light brown tone with a soft yet defined look, the formula is created to reduce the risk of new allergies and is gentle on the hair shaft. Whether for root touch-ups or full coverage, this product works seamlessly with Wella developers to deliver salon-quality results every time. The creamy consistency allows easy blending and smooth application, leaving hair silky and healthy-looking.
Volume/Quantity:
60ml tube – ideal for full head colouring or touch-ups in a professional setting.
Skin Type / Hair Concerns:
Formulated for all hair types, especially suited for those seeking to cover greys or achieve uniform colour. Recommended for clients with normal to sensitive scalps. Always perform a patch test 48 hours before application to ensure safety and compatibility. This permanent colour is perfect for hair that needs revitalisation, tone correction or a fresh, natural shade transformation.
Certifications / Claims:
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Dermatologically tested formula
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Up to 100% grey coverage
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Reduced allergy risk with ME+ technology*
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Vibrant, long-lasting colour results
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Recommended by professional hair stylists
(*for users not previously allergic to hair dyes)
Features & Benefits:
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Features ME+ Technology to minimise the risk of developing new allergies.
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Delivers deep, rich light brown tones with a natural finish.
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Offers up to 100% grey coverage for mature or greying hair.
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Pure Balance Technology ensures even colour and reduced free radicals.
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Professional-grade formula ideal for use in salons.
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Improved hair protection and less breakage compared to previous formulas.
Ingredients:
Aqua/Water/Eau, Cetearyl Alcohol, Propylene Glycol, Ammonia, Dicetyl Phosphate, Trisodium Ethylenediamine Disuccinate, Ceteth-10 Phosphate, Sodium Sulfate, Steareth-200, Resorcinol, Xanthan Gum, Sodium Hydroxide, Sodium Sulfite, Ascorbic Acid, Fragrance (Parfum), 2-Methylresorcinol, CI 77891/Titanium Dioxide, Disodium EDTA, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate, 2-Amino-6-Chloro-4-Nitrophenol, 2-Amino-4-Hydroxyethylaminoanisole Sulfate.
Ingredient Benefits:
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Cetearyl Alcohol: Helps smooth and moisturise the hair shaft.
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Propylene Glycol: Enhances the product’s ability to absorb into the hair strands.
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Ammonia: Opens the cuticle layer to allow colour pigments to penetrate.
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Resorcinol: Essential for developing long-lasting colour.
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Ascorbic Acid (Vitamin C): Helps neutralise free radicals, enhancing colour stability.
How to Use It:
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Mix the colour cream with Welloxon Perfect Developer in a 1:1 ratio.
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Apply evenly to dry, unwashed hair, starting from the roots and working through the lengths.
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Develop for 30–40 minutes depending on desired intensity.
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Rinse thoroughly until the water runs clear.
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Shampoo with Wella Colour Post Treatment to lock in colour and nourish the hair.
Claimed Results:
Expect intense, natural light brown colour with 100% grey coverage and luminous shine. Hair feels smooth, vibrant, and visibly healthy with every use.
